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Archive for the ‘Media Business’ Category

When radio stations first went on the air, people were introduced to a new media for their entertainment, such as movies, magazines, television and the Internet. It did not take long for companies to realize the potential of what is now called “traditional media marketing” to generate brand exposure. For at least half of the past decade, people have been using social networking sites and reading blogs for entertainment. Recently, companies started realizing the unique potential of advertising in social media. In fact, not too long ago, “social media marketing” became a coined phrase according to Google Trends. In 2009, the phrase’s popularity has already grown 4 times faster than it did all of last year.

There is something different about social media marketing though; communicating through social media is extremely cost-efficient and the process involves far fewer steps than other forms of advertising. Both a commercial on television and a blog written by your company have the potential to reach audiences globally at the same time. At the speed that social media marketing is becoming a social norm for companies, in the near future, it will be common for most companies to be involved in some sort of social media. Today, if a company is operating without an e-mail address or a Web site, they seem out of touch. Soon we can expect the same for companies who choose not to participate in social media. There are many pros and cons to social media. The following is a list of pros and cons to help your company determine if social media is right for you. The pros

Social media marketing helps improve the relevancy and organic search engine results of your company’s brand. Your company can reach target audiences that traditional marketing cannot. Social media marketing has become one of the simplest ways to humanize your company, while at the same time generating brand loyalty. Creates client interaction, making it easier to tailor your products and services to your customers by listening to their needs and concerns. Offers another way to learn more about your target audience and gain new target audience prospects. Social media marketing is extremely cost-efficient (even when outsourced to a marketing agency) when compared to traditional media marketing. Adds transparency to your company, offering consumers an open perspective of your business.

The Cons

Social Media Marketing demands commitment; once you have an audience, it is up to you to cultivate them and keep them interested. With the aspect of transparency, anything you publish is open to the public. Without the ability to repress reader’s comments you are open for potential scrutiny. ROI is delayed most of the time. Social media is viral, but it still takes time. This is something that should be thought of as a long term marketing effort when deciding if your company should engage in social media.

With all of that being said, simply publishing a Facebook Fan Page and posting a few random tweets about your company isn’t going to get your company the viral exposure for which you’d hope. Before beginning your social media marketing campaign, you need to formulate a plan, choose your target audience, decide what each social network will address and set your goals. One of your goals should be to spread knowledge about your company and your industry, the kind of knowledge that your followers will feel inclined to spread to their friends. For examples of social media efforts you can view Agency Creative’s social media links below:

http://www.facebook.com/AgencyCreative

http://www.twitter.com/AgencyCreative

Online business promotion is the activity that markets to users on the Internet. Typically, online promotion drives users, through links, from one place on the Internet to your web site. Online promotions are performed to generate new business leads and opportunities. Online promotion is effective because your audience is already using the Internet and it qualifies the customer through the linking banner or headline used.

The print media consist of all newspapers, newsletters, pamphlets, magazines, and other printed publications, especially those that sell advertising space for raising revenue. Most print media, with the exception of magazines, are local except some national newspapers and trade publications. Also included in print media category are directories, yellow pages, yearbooks, and programs at sporting events.

Print media is traditionally used by marketers to promote their products and to reach target customers. Online advertisement is the emerging and hottest medium of advertisement in recent time. And with the number of Internet users fast growing across the world, new media advertisement has a bright future. In fact, it is just a matter of time when new media or online media advertising will experience a boom all over the world.

Online media is much cheaper than print advertising (news papers and magazines). Small businesses owners find this medium as the most convenient way to promote their brand as they find print advertising outside their budget. Compared to newspaper advertising coverage in online advertising is not limited. The number of people surfing the Web is not limited and thus an advertiser can reach more customers using online media. Another factor favoring online advertising is its edge over print advertising as it can give the surfer both visual and graphic treats. It combines the advantages television and print advertising.

Newspapers involve themselves in political, as well as the social activities. By using online media news papers can create new identity, value and can involve themselves (and their readers) in political and social activities. Based on this realization most of the news papers made themselves available online.

Above discussed points shows that online emerging as the media for business promotion in future.

Whether we like to admit it or not, social media is now a major part of our lives. From our homes, phones, businesses, educational systems and now health and not for profit sectors, we simply cannot escape the power of this major communicative tool. Social media is like the glue that holds the online world (and ultimately all of us) together. If we lost this virtual reality, life would never be the same again.

Internet gurus predicted that 2010 would see the integration of social media tools and platforms, through a single, unified experience. And moving forward towards 2011 we can see that this unity is vital to meeting the ever growing digital and web user demands.

Facebook recently announced its user rates at 350 million, and this phenomenal figure accounts for 25% of the entire web’s traffic. 300,000 people are added to Twitter every day and YouTube exceeds 2 Billion views per day, with 24 hours of video uploaded every minute. We simply cannot escape this virtual monstrosity, with each set of figures rising each and every minute.

Businesses are starting to embrace social media, and now a cracking 94% of all enterprises are planning to invest in social media tools for business growth. Due to business user’s growing online stipulations, social media platforms are now adapting to meet, (and for many ardent webpreneurs), ‘exceed’ such virtual needs.

Social media can be massively time consuming. With the emergence of newer ways to communicate, share and promote online, it can often be seen as a virtual maze. When using social media for business, how do we best use our time and money? With only a few minutes a day, let alone hours, how do you even know the best route to success? And even for those who know how to utilise social media, many do not have the time to maintain their online brand presence. Just because more people and businesses are starting to realise the positive effect social media has, doesn’t mean they know how to use it productively.

For most marketing plans it is vital to communicate to your clients and customers in the most original and relevant ways. And for now, this means following them into this virtual bubble. Therefore, it up to us, the web experts, to meet these expanding needs with innovative web platforms and through training people in business to utilise the power of social media, in the most simplistic, yet effective ways. Social media is fundamental to online business success, and that is a fact that will continue to shape the future of our online communities.

Looking forward, social media users can expect to see solutions for saving much needed time and money, with the convergence of digital products and platforms. Mobile, TV, web, social media and video are now becoming entwined experiences, and in the evolving digital battle with virtual reality, people need simplistic solutions.

Watch this space… www.networkwaves.com